The Black Friday Deliverability Bootcamp | Free Webinar, 27 Oct
The Black Friday Deliverability Bootcamp
Your platform says 98% delivered. Your customers may never have seen it.
One 60-minute session, four weeks out from Black Friday, on finding out where your email actually lands — while there's still time to do something about it.
- Date
- Tue 27 Oct
- Time
- 16:00 CET11:00 ET
- Length
- 60 minutes
- Cost
- Free
The week you can't afford to get wrong
Why it's worth an hour in October
Deliverability problems don't announce themselves. They surface on the week you send the most — which is the week you can least afford them.
The value isn't in the checking. It's in having enough time left to act on what you find.
Delivered doesn't mean seen
Delivered means the message didn't bounce. It says nothing about whether it reached an inbox or a spam folder — and there's no error, no alert, no red number when it goes wrong.
Last year a retailer sent their Black Friday campaign to a 45,000-person list that hadn’t been cleaned since the previous spring. The bounces came back fast enough that their platform slowed the send to a crawl, and the mail arrived across the afternoon and evening instead of first thing.
They didn’t find out from an error. They found out from the revenue, which came in well under the year before.
Four weeks out, almost all of that is still fixable. This session covers what to check, in what order, and what to do about what you find.
What we'll cover
Four things to check, in the order that makes sense:
What changed in email this year, and how to find out where your mail is really landing.
Why your riskiest addresses might look perfectly valid — and a live check on a real list.
SPF, DKIM and DMARC in plain language, plus the two-minute check you can run today.
Scaling to Black Friday volume without getting throttled, and what to do if you've left it late.
Who you'll hear from
Kieran Frost
Chief Operations Officer at Sendmarc, authentication expert.
Sella Yoffe
Deliverability expert, blogger and podcaster.
Zsófia Cséfai Host
General Manager at MillionVerifier and your host.
Can't make it live?
Register anyway — we'll send you the recording the next day.
Do I need to be technical?
Not at all. We'll explain everything in simple, everyday language.
Who's this for?
Anyone sending a meaningful volume of email. Black Friday is just the deadline that makes it urgent.
Does it matter which platform I send from?
No. Everything we cover applies whatever you send with.